Hook-and-line-caught vermillion rockfish (processed with the shinkei-jime technique) offers delicate flavor and firm texture for unmatched quality.

These wild-caught, local vermillion fillets from California waters offer a sustainable and versatile option for sushi, crudo, and cooked dishes such as roasting and pan-searing. Its firm, flaky white flesh and subtly sweet flavor make it ideal for grilling, baking, or even creating fish tacos.

ORDER INFO:

Each order of our local vermillion rockfish is hand-cut using the shinkei-jime technique. The fillet arrives fresh, with skin on and in 1lb fillet portions per order placed.

WHAT IS SHINKEI-JIME?

Our vermillion rockfish is processed using the shinkei-jime technique, a traditional Japanese method that ensures the highest quality seafood. This process involves inserting a wire into the fish's spinal cord, which immediately halts all nerve activity and prevents muscle spasms. This technique delays rigor mortis, resulting in a firmer texture and enhanced flavor, making it ideal for both sushi and other gourmet preparations. Shinkei-jime preserves the freshness and integrity of the fish, offering an exceptional culinary experience.

SUSTAINABILITY INFORMATION:

Our vermillion rockfish is harvested using sustainable hook-and-line fishing methods, ensuring minimal environmental impact. This fishery is rigorously managed by NOAA Fisheries and the California Department of Fish and Wildlife, which implement catch limits, seasonal closures, and protected areas to maintain healthy fish populations and marine ecosystems​. These measures help ensure that vermillion rockfish remains a viable and eco-friendly choice for your culinary needs.